Thursday, February 3, 2011

Geocaching as a part of business

   Several years ago the marketing manager of the company that I work for, Pacific Steel & Recycling conceived the idea of using geocaching as a marketing tool.
   Several of Pacific's employees enjoy geocaching as a hobby and helped put together a way of using it as a way of bringing people to our stores.
   Geocaching containers were assembled and some items were purchased to put in them for placement at several of our stores.
   Since it was started, over 12 geocaches have been placed at Pacific Steel & Recycling stores of the 38 stores in the company.
   Many people that visit these caches make comments about how unique it was to find our stores this way.
   There may not be much business brought in by the geocachers, but the way Pacific used geocaching made them remember our company.

2 comments:

  1. Do they offer any prizes? What a great promotional idea!

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  2. The prizes are in the containers themselves. Geocaching includes trading items in the caches with something that you bring. Leave something and take something. Pacific ordered pencils made from recycled money and a 36mm film container with a trash bag that you can use to pick up trash along the way.

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